On Google’s Heels: DuckDuckGo Hits a Major Milestones

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DuckDuckGo

DuckDuckGo, the privacy-centric search engine, handled more than 100 million user queries in a day for the first time. This is a major milestone figure for the search engine company founded in 2008. 

The search engine lags significantly behind Google, which has dominated the search engine space for the past two decades. But DuckDuckGo has seen sustained growth since its inception and seems bent upon a providing privacy-first search engine space for its users. In fact, since August last year, the search engine has been handling 2 billion user queries per month. 

Given that DuckDuckGo isn’t present on any devices as the default search engine, that’s an impressive feat. 

In fact, in a blog post released in October 2020, the company addressed Google directly on their unfair practice of making it difficult for consumers to choose other search engines as their default on Android devices. Here’s an excerpt from the blog post: 

So, Google, given that you’ve often said competition is one click away, and you’re aware a complicated process suppresses competition, why does it take fifteen+ clicks to make DuckDuckGo Search or any other alternative the default on Android devices? Google search is made the default on Android devices in two ways, through the home screen search bar and default browser. Here is how someone can change both:”

The blog then lists all the 15 steps needed to change your default search engine.

Google, please stop using your dominance in a non-search market (e.g., via Android and Chrome) to further your dominance in the search market, and let consumers pick their default search engine in actually only one click.”

Privacy is growing in popularity with all the awareness most privacy-focused companies are creating. And along with DuckDuckGo, WhatsApp rivals Signal and Telegram have also seen a huge surge in users when the Facebook owned chat app came under the bus after its recent changes in privacy policies. 

It’d be interesting to see where companies like DuckDuckGo, Telegram and Signal end up in the coming years competing with giants like Google and Facebook. Let’s wait it out. 

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